Outdoor Advertising Outpacing Overall Ad Business
The OAAA (Outdoor Advertising Association of America) released data on year-over-year growth for the out-of-home advertising industry, which recorded a 4% increase in revenue in 2011 compared to the previous year, accounting for $6.4 billion.
OAAA President & CEO Nancy Fletcher. “More brands are recognizing the value out of home advertising can add to a strategic media plan.” “Out of home advertising outpaced the overall ad business and other local media last year,” added Stephen Freitas, OAAA Chief Marketing Officer.
For the complete OAAA release, please visit here.