In Pharma Marketing, tech innovation is frequently avoided because of the high risk and pushback that come from heavy regulation. Ashik Desai, EVP of Business Growth and Analytics of ContextMedia recently published an article, “The Pharma Marketers’ Innovator’s Dilemma” in DTC Perspectives. In his article, Ashik explains the need to strive for innovation in pharmaceutical marketing despite these difficulties, and describes a system of evaluation he employs to decide which innovations to pursue. Click here to read the full article.
Shradha Agarwal Featured in Article on Chicago Venture Summit
Posted on February 11th, 2015
Outside of ContextMedia, Rishi Shah and Shradha Agarwal are also investors. In 2012, the pair founded Jumpstart Ventures, a private angel fund that is invested in over 30 ambitious early-stage companies solving real world problems. In 2014, J.B. Pritzker hosted the first Chicago Venture Summit, where he aimed to make Chicago attractive to investors looking for opportunities beyond Silicon Valley. As both an entrepreneur and an investor, Shradha Agarwal was recently featured in a Blue Sky Innovation article detailing the return of Chicago Venture Summit in 2015. Shradha is mentioned alongside other attendees from the 2014 Summit, including Padmasree Warrior, Peter Thiel and Travis Kalanick. Full article here.
ContextMedia Hosts Job Growth Press Conference with Mayor Rahm Emanuel
Posted on January 26th, 2015
Mayor Rahm Emanuel and ContextMedia CEO Rishi Shah announced today that the company plans to hire for an additional 200 jobs in Chicago this year including positions across all functional areas and skill levels. ContextMedia also expects to add 400 additional jobs in Chicago next year as it continues to expand. The company, which moved into its current 33,000 square foot headquarters at 330 North Wabash Avenue in April, has already outgrown its space and will be looking to expand in 2015. “ContextMedia is a great example of the tech economy we have in Chicago today and the even stronger tech economy we are building for tomorrow,” Mayor Emanuel said.
ContextMedia was founded in 2006, and went from being a dorm room idea to the fastest growing digital health information company at point of care. ContextMedia believes in giving back to the Chicago entrepreneurial ecosystem that has supported them along the way, and as a token of their support, ContextMedia sponsored Chicago Startup Weekend this year. Chicago Startup Weekend helps provide an event where creators can connect, combine and renew each other’s resources and capabilities to create value through new forms of interaction, service and learning mechanisms. To learn more about Chicago Startup Weekend click here.
ContextMedia wins the ITA CityLIGHTS Lighthouse Award!
Posted on September 23rd, 2014
ContextMedia was named winner of the Lighthouse Award at ITA’s 15th Annual CityLIGHTS Awards. The Lighthouse Award is presented to a growth-stage company, which through innovation in products, services or business approach, has grown to become a serious competitor in the marketplace, with over $25M in revenue. ITA CEO Fred Hoch commented, “The CityLIGHTS Awards have led the way for the past 15 years – showcasing who and what will define success in years ahead,” and ContextMedia is proud to be in the company of some of the best in the industry. Prior recipients of the award include Fieldglass, Redbox, and Groupon. These winners have had exits of over $17B, raised over $1B in IPOs and over $2B in venture capital. For a full list of winners, click here.
ContextMedia Named a Finalist in Chicago Innovation Awards
Posted on September 8th, 2014
After launching in the fall of 2013, ContextMedia’s Exam Room Tablet was named a Finalist in the 13th Annual Chicago Innovation Awards. The awards celebrate the most innovative new products and services in the Chicago region across all organization sizes, sectors and industries.
“Chicago is in the midst of a monumental upsurge in innovation,” said Tom Kuczmarski, co-founder with Chicago journalist Dan Miller of the awards. “It’s inspiring to see the range of vision and the depth of talent among organizations in the Chicago area. Companies are investing in innovation and taking more risks to launch new ventures and uncover new value.” 1500 business and civic leaders will come together to honor the winners when they are announced on at the awards on October 30th at Chicago’s Harris Theater. For a full list of the finalists, click here.
ContextMedia Named a PM360 Trailblazer Award Finalist!
Posted on August 27th, 2014
ContextMedia is proud to be nominated for a PM360 Trailblazer Award for Best Point of Care Initiative! PM360 Magazine, a leading health-marketing magazine, honors the industry’s most outstanding companies with their annual Trailblazer Awards. ContextMedia has been nominated because of our innovative Patient Education Exam Room Tablet, which is currently in over 4,000 exam rooms since its launch in October, 2013. Anna Stashower, CEO of PM 360, commented, “This year’s finalists have proven that the industry is up for the challenge of adapting to the changing healthcare environment by delivering real solutions to change outcomes.” For a full list of nominees, click here.
ContextMedia Nominated for Two ITA CityLIGHTS Awards!
Posted on August 21st, 2014
ContextMedia has been nominated for the 2014 ITA CityLIGHTS Awards! The prestigious ITA CityLIGHTS program honors companies and individuals whose innovation and success drives growth in the Tech Industry and Illinois. ContextMedia has been named a finalist for two awards: The Lighthouse Award, for growth-stage companies, which through innovation in products, services or business approach, have grown to be serious competitors in the marketplace, and The CityLIGHTS Award, for companies or individuals who consistently support growth of the Illinois tech industry through leadership and/or collaboration that brings the spotlight to the community. Please click here to vote for ContextMedia – we appreciate your support!
Built In Chicago Names ContextMedia as “One Coming into Their Own”
Posted on July 6th, 2014
Among five other Chicago tech companies, ContextMedia has been recognized by Built in Chicago as “One Coming into Their Own.” Co-Founder, Shradha Agarwal, shares her excitement of two big milestones: a new office and doubling in revenue. To fill the space and keep up with demand, the company plans to hire an additional 100 ContextMedians by the end of the year. Read here to find out more behind ContextMedia’s success!
ContextMedia:Health Sponsors DTC Top 25 Marketers Luncheon!
Posted on June 2nd, 2014
ContextMedia:Health sponsored this year’s Top 25 DTC Marketers of the Year Luncheon at the JW Marriott Hotel. ContextMedia is dedicated to creating relevant and engaging experiences within the industry, and the decor, gift bags full of healthy snacks, and custom made trophies were all indicative of exactly that. The Top 25 winners included representatives from more than 20 different manufacturing companies, with each marketer championing both the interests of the patient and brand. Rishi Shah, CEO of ContextMedia attended the luncheon along with Shradha Agarwal, CSO. Rishi stated, “We’re in a time of powerful innovation and progress in how brands are empowering patients to manage their health and we’re very delighted to be able to help recognize the pioneers and leaders who are pushing things forward in our industry”. Read the full press release here and see a photo of Shradha Agarwal speaking at the event below.
Rishi Shah Speaks to MIT Students at Hacking Medicine Hackathon in NYC
Posted on April 9th, 2014
Rishi Shah, Founder and CEO of ContextMedia, Inc. was asked to speak to MIT entrepreneurs at the Hacking Medicine Hackathon hosted by WebMD in New York City! The event was Friday, April 4th – Sunday, April 6th. The goal of the event was “to bring together inventive, forward-thinking minds to change the status quo and create disruptive solutions in healthcare today.” Rishi Shah knows a thing or two about disrupting the healthcare trends with his company’s innovations, so he was well suited for the panel. Want to read more about the event? Click here and check out the photos below!
Shradha Agarwal Reveals the Key to Winning a Hard-To-Get Client
Posted on September 4th, 2013
After four years of effort, Chicago Global Shaper and ContextMedia Co-Founder, Shradha Agarwal, closes one of ContextMedia’s long-awaited accounts. What is the secret behind her success? Following a simple three-step model that combines true persistence and patience. Click here to read more!
Rishi Shah is a Co-Founder once again, this time with DecisionPoint
Posted on March 13th, 2013
Rishi Shah, Co-Founder and CEO of ContextMedia, Inc. is once again a founder, adding DecisionPoint to his growing list of accomplishments. DecisionPoint is a non-profit trade association which was created by the Point of Care Communications Association, or PCCA. This association will focus on educating pharmaceutical companies about the value, benefits and proper use of point of care communications available for both patient and provider education by creating a platform for cooperative industry efforts. Read the press release here.
Emerging Trends in Marketing to People Living With Diabetes
Posted on May 23rd, 2012
June 21-22, 2012
Intercontinental Hotel – Buckhead Atlanta, GA
This conference is for:
Marketing executives from pharmaceutical, device, biotech and diagnostic companies interested in deepening their understanding of new patient trends and insights that will impact future marketing strategies and tactics.
Marketing and regulatory experts from leading pharmaceutical companies, marketing agencies and regulatory bodies. You will also hear from industry consultants focused on diabetes care in the public health, medical and academic sectors.
Trends and insights that will impact marketing strategies and tactics for brand marketers targeting people with diabetes.
5th edition of PQ Media’s Global DOOH Media Forecast
Posted on May 8th, 2012
Global digital out-of-home media (DOOH) revenues generated by digital place-based networks, billboards and signage operators, grew 15.3 percent to $6.97 billion in 2011 and are projected to expand 19.2 percent in 2012, according to new data released today by Stamford, Conn.-based PQ Media. PQ Media defines the global DOOH industry by two major platforms — digital place-based networks (DPNs) and digital billboards & signage (DBBs) — and six venue and location categories.
“While TV remains the 800-pound gorilla of ad-based media due to its reach, scarcity and measurement, DPNs offer brands opportunities to extend their reach by engaging target consumers with contextually relevant content in venues outside the home,” said Patrick Quinn, CEO of PQ Media.
The study was quoted in a recent article in ScreenMedia Daily discussing new media, focusing on how the growth of Digital Place-based Networks is contributing to changing the media landscape.
“According to studies by PQ Media and Veronis Suhler Stevenson, consumers are spending more time outside the home in activities that include commuting, shopping, and traveling, and entertainment venues also provide new opportunities for advertisers. Digital out-of-home networks situated in venues where consumers are spending extended periods of time—and are unable to skip advertisements—will provide the most opportunity in the coming years.”
Outdoor Advertising Outpacing Overall Ad Business
Posted on April 12th, 2012
The OAAA (Outdoor Advertising Association of America) released data on year-over-year growth for the out-of-home advertising industry, which recorded a 4% increase in revenue in 2011 compared to the previous year, accounting for $6.4 billion.
OAAA President & CEO Nancy Fletcher. “More brands are recognizing the value out of home advertising can add to a strategic media plan.” “Out of home advertising outpaced the overall ad business and other local media last year,” added Stephen Freitas, OAAA Chief Marketing Officer.