Category Archive: Industry News

Rishi Shah Speaks to MIT Students at Hacking Medicine Hackathon in NYC

Posted on April 9th, 2014

Rishi Shah, Founder and CEO of ContextMedia, Inc. was asked to speak to MIT entrepreneurs at the Hacking Medicine Hackathon hosted by WebMD in New York City! The event was Friday, April 4th – Sunday, April 6th. The goal of the event was “to bring together inventive, forward-thinking minds to change the status quo and create disruptive solutions in healthcare today.” Rishi Shah knows a thing or two about disrupting the healthcare trends with his company’s innovations, so he was well suited for the panel. Want to read more about the event? Click here and check out the photos below!

Rishi Shah is a Co-Founder once again, this time with DecisionPoint

Posted on March 13th, 2013

Rishi Shah, Co-Founder and CEO of ContextMedia, Inc. is once again a founder, adding DecisionPoint to his growing list of accomplishments. DecisionPoint is a non-profit trade association which was created by the Point of Care Communications Association, or PCCA. This association will focus on educating pharmaceutical companies about the value, benefits and proper use of point of care communications available for both patient and provider education by creating a platform for cooperative industry efforts. Read the press release here.

Emerging Trends in Marketing to People Living With Diabetes

Posted on May 23rd, 2012

June 21-22, 2012

Intercontinental Hotel – Buckhead Atlanta, GA

 

This conference is for:

Marketing executives from pharmaceutical, device, biotech and diagnostic companies interested in deepening their understanding of new patient trends and insights that will impact future marketing strategies and tactics.

 

Featuring:

Marketing and regulatory experts from leading pharmaceutical companies, marketing agencies and regulatory bodies.  You will also hear from industry consultants focused on diabetes care in the public health, medical and academic sectors.

 

Focused On:

Trends and insights that will impact marketing strategies and tactics for brand marketers targeting people with diabetes.

 

For Conference Details and Registration, visit www.mdpaconference.com/blog/diabetesagenda  or call 312.257.3119

5th edition of PQ Media’s Global DOOH Media Forecast

Posted on May 8th, 2012

Global digital out-of-home media (DOOH) revenues generated by digital place-based networks, billboards and signage operators, grew 15.3 percent to $6.97 billion in 2011 and are projected to expand 19.2 percent in 2012, according to new data released today by Stamford, Conn.-based PQ Media. PQ Media defines the global DOOH industry by two major platforms — digital place-based networks (DPNs) and digital billboards & signage (DBBs) — and six venue and location categories.

“While TV remains the 800-pound gorilla of ad-based media due to its reach, scarcity and measurement, DPNs offer brands opportunities to extend their reach by engaging target consumers with contextually relevant content in venues outside the home,” said Patrick Quinn, CEO of PQ Media.

Read more at Digital Signage Connection.

The study was quoted in a recent article in ScreenMedia Daily discussing new media, focusing on how the growth of Digital Place-based Networks is contributing to changing the media landscape.

“According to studies by PQ Media and Veronis Suhler Stevenson, consumers are spending more time outside the home in activities that include commuting, shopping, and traveling, and entertainment venues also provide new opportunities for advertisers. Digital out-of-home networks situated in venues where consumers are spending extended periods of time—and are unable to skip advertisements—will provide the most opportunity in the coming years.”

Outdoor Advertising Outpacing Overall Ad Business

Posted on April 12th, 2012

The OAAA (Outdoor Advertising Association of America) released data on year-over-year growth for the out-of-home advertising industry, which recorded a 4% increase in revenue in 2011 compared to the previous year, accounting for $6.4 billion.

OAAA President & CEO Nancy Fletcher. “More brands are recognizing the value out of home advertising can add to a strategic media plan.” “Out of home advertising outpaced the overall ad business and other local media last year,” added Stephen Freitas, OAAA Chief Marketing Officer.

For the complete OAAA release, please visit here.

Media Life Magazine Highlights Point-Of-Care Media

Posted on November 22nd, 2011

By Diego Vasquez
Nov 14, 2011

Here’s a way to reach folks with targeted advertising:

Advertisers love a captive audience. With their long dwell time, doctor’s offices offer one of the most captive audiences available in out-of-home advertising.

Patients often wait 20 to 25 minutes to see a physician, and advertisers, particularly in the pharmaceutical and health food categories, see it as an opportunity to reach people with their health on their mind.

Posters and pamphlets have long been popular vehicles for waiting room advertising, but increasingly advertisers are using digital options, mainly LCD screens that air a mixture of health-related video content and advertising.

To find out how to get your client in waiting rooms, read on.

This is one in a Media Life series on buying out-of-home venues. They appear weekly.

Fast Facts

What
Advertising in medical waiting rooms.

Who
There are a small number of companies that specialize in waiting room advertising, some in the offices of general practitioners and others in more specialized settings such as dental offices or diabetes clinics.

How it works
Digital video advertising networks are now common in medical waiting rooms, where their messages are delivered on a 32-inch LCD screen.  The networks run a 25- to 30-minute loop that’s typically 70 percent editorial content and 30 percent advertising.

There’s also a small amount of time reserved for messages and information from the clinic or office itself.

Some networks use licensed content from TV networks such as CNN or NBC, while others create original health-related content. Physicians demand credible sources for all the material, because they do not want to feed their patients incorrect information. Offices often check content for accuracy.

Advertisers can sponsor segments but they’re rarely integrated into the content. Rather a relevant brand will follow a segment with a 15-, 30- or 60-second spot detailing the benefits of their product.

For example, a segment on diabetes might be followed by a spot for a brand of insulin, or a piece on dietary fiber could be followed by an ad for a fiber-rich cereal.

Non-digital options for medical waiting rooms such as posters or pamphlets are also available, but those are becoming less common. Usually they’re used as a complement to digital ads in the waiting room and sometimes are available in the exam room.

Read the full article

DTC ads driving fewer to their doctors, says survey

Posted on September 20th, 2011

MM&M Online—Consumers are less likely to seek information about prescription medications and to talk to their doctors about advertised drugs than they were last year, according to Rodale’s annual Consumer Reaction to DTC Advertising of Prescription Drugs survey. Nonetheless, the survey’s findings suggest that DTC advertising stimulates 32 million Americans to seek treatment for a medical condition about which they had no prior discussion with their doctor, said Rodale, and they are increasingly seeking information in health videos and user-generated content online.

The telephone survey of 1,501 US adults, the 12th conducted by Rodale’s Prevention Magazine, found that the number of respondents saying an ad prompted them to seek information about a condition declined 5 points to 29%. Similarly, 33% said an ad prompted them to seek information about a drug a family member were taking – down 6 points from last year – and 30% said they sought info about a drug they were taking after seeing an ad, down 7 points.

Read the full article

Digital OOH Media Revs Soar 24.5% in 2010

Posted on April 3rd, 2011

2010 was a blockbuster year for digital out-of-home media, according to official figures compiled by Miller, Kaplan, Arase and released by the Digital Place-based Advertising Association. Total ad revs jumped to $1 billion last year.

In the report, PQ Media distinguishes between two major categories within the DO marketplace: digital place-based networks, which typically display video content and advertising, and digital billboards, which display a mix of static and video-animated digital ads. Overall, the first category — DPN — saw global revenues increase 14.5% from $4.41 billion in 2009 to $5.06 billion in 2010; PQ Media expects global growth of 15.2% in 2011, to $5.83 billion.

Read the full article at Mediapost.com. 

DOmedia’s Stats Confirm: DOOH Market Expands Rapidly in 2010

Posted on April 1st, 2011

Search trends in Domedia’s Marketplace mirror reported market growth

COLUMBUS, Ohio (February 1, 2011) – Digital-out-of-home advertising (DOOH) is the fastest growing segment in the out-of-home market with no signs of slowing down. According to preliminary numbers reported by PQ Media, a leading provider of alternative advertising and marketing research, the digital out-of-home market was expected to grow 15% for 2010, to $2.07 billion. This trend is consistent with patterns seen by DOmedia, (www.domedia.com), the Out-of-Home Advertising Marketplace and leading provider of planning and buying tools for alternative, traditional and digital out-of-home media. DOmedia has seen continuous double-digit growth since its founding in 2007.

Read the full article at domedia.com

Pharmaceutical Industry Rapidly Expanding Partnerships With New Entrants in Health Care Space

Posted on March 2nd, 2011

Pharmalive.com — Pharmaceutical companies are dramatically increasing their investments in new and innovative offerings to meet the demands of a patient-empowered, data-driven, outcomes-focused future in health care. In the last year alone, pharmaceutical company investment in smart phone apps, educational websites, social media platforms, wireless devices and other programs increased 78%, as companies embrace a role that goes far beyond developing and manufacturing products.

While many of these initiatives involve collaborating in new ways with non-pharmaceutical companies, investments by these same non-pharma companies are outpacing those made by pharma companies, challenging industry members to either increase their level of investment or risk diminished relevance. These findings and other insights were released today in Progressions: Building Pharma 3.0, Ernst & Young’s annual global pharmaceutical report.

Read the full article on Pharmalive.com

Download the full report by Ernst & Young 

Digital Out-of-Home Closing on Traditional by 2013

Posted on March 1st, 2011

MediaPost Online — According to a new report from Adcentricity, published by Marketing Charts, projections from the “Digital Out-of-Home Outlook & Planning Guide” indicate that DOOH media spending will rise about 57% between 2009, when it reached $2.6 billion, and the 2013 $4.53 billion estimate.

Though final figures for 2010 are not complete, DOOH spending is predicted to reach $3.08 billion, an 18% year-over-year increase. This is projected to be followed by $3.56 billion in 2011 (15.5% YOY), $4.05 billion in 2012 (13.8% YOY), and about a 12% YOY increase in 2013.

Read the full article by Jack Loechner on MediaPost Online

Pharma Marketer’s Guide—Getting Started in Mobile Marketing

Posted on February 1st, 2011

Klick Pharma — 2011 will go down in history as the year of the smartphone. There has never been a better time for your organization to make the dive into mobile and to leverage the considerable consumer and HCP interest in smartphone and mobile web platforms.

This guide aims to provide pharma marketers with an overview of the key issues and challenges surrounding mobile marketing, as well as some potential solutions for effectively leveraging this channel within the complex regulatory environment.

Employing real data and pharma case studies, this guide will explore the common challenges faced with the core strategies most frequently developed in mobile: optimized websites, native apps, and advertising. This guide will provide an overview of each tactic, the associated legal/regulatory issues, and potential approaches to help marketers implement programs successfully.

Download the Full Report from Klick Pharma

Digital Out-Of-Home Continues To Expand, Albeit At Single Digits

Posted on November 1st, 2009

MediaPost Online – Defying the effects of the global economic recession, spending on digital out-of-home media expected to grow 2.9% in 2009 to $2.45 billion, according to new estimates being released today by media industry economists PQ Media. While that represents a deceleration form the 9.4% rate of growth that digital out-of-home had in 2008, it nonetheless represents an expansion during a time when the overall media and advertising industries are receding.

Based on the new stats, PQ estimates that digital media will now represent more than a third (33.8%) of the overall out-of-home media marketplace in the U.S. That’s up from 19.6% in 2004.

Read the full article by Joe Mandese on MediaPost Online

DTC ads driving fewer to their doctors, says survey

Posted on July 1st, 2009

MM&M Online — Consumers are less likely to seek information about prescription medications and to talk to their doctors about advertised drugs than they were last year, according to Rodale’s annual Consumer Reaction to DTC Advertising of Prescription Drugs survey. Nonetheless, the survey’s findings suggest that DTC advertising stimulates 32 million Americans to seek treatment for a medical condition about which they had no prior discussion with their doctor, said Rodale, and they are increasingly seeking information in health videos and user-generated content online.

The telephone survey of 1,501 US adults, the 12th conducted by Rodale’s Prevention Magazine, found that the number of respondents saying an ad prompted them to seek information about a condition declined 5 points to 29%. Similarly, 33% said an ad prompted them to seek information about a drug a family member were taking – down 6 points from last year – and 30% said they sought info about a drug they were taking after seeing an ad, down 7 points.

Read the full article by Matthew Arnold on MM&M Online

Study: Brands Need Flexibility

Posted on February 1st, 2009

Brandweek — Forrester Research and marketing consultancy Verse Group surveyed 101 heavy-hitting marketers for the CMO Priorities for 2009 study. Eighty-seven percent of senior marketers polled said they are attempting to make their branding efforts more flexible than ever while 62 percent said traditional advertising continues to lose its effectiveness.

At the same time, marketers are seeking far greater return on investment. Half of those polled named “achieving measurable ROI on my marketing efforts” as their top priority. Developing integrated programs (43 percent) and translating the brand experience across different touch points (32 percent) were followed by cutting marketing budgets without cutting performance (31 percent).

Read the full article by Kenneth Hein on Brandweek.com