Waiting rooms are an inevitable part of the healthcare system. Both children and adults have all been there before; we all know that sitting around waiting for our appointment can feel like a waste of time. So, how can we turn “wait time” into an educational and engaging learning experience? That’s the question that ContextMedia sets out to answer each and every day. Co-founders Rishi Shah and Shradha Agarwal chose to embrace technology, personalize information to target various demographics around the US, and provide educational content to patients living with chronic illnesses where and when they take action. Once the groundwork was laid, the next step was to hire the best talent to enable the evolution of these ideas. Matt Garms, Member Outreach Manager at ContextMedia, Inc., is one prime example of that talent. Matt recently had an article published on Yahoo regarding patient wait time and how to make the most of it, since his role at ContextMedia means he knows how physicians can truly educate and engage their patients. Read the full article here.
Think Creatively! Giving Back Even When Resources are in Short Supply
Posted on November 1st, 2013
The startup community is oftentimes very philanthropic, giving back not only to other entrepreneurs, but also to charities and causes about which they’re passionate. For many startups though, time and resources are in short supply. Shradha Agarwal, CSO of ContextMedia, was recently interviewed by the Young Entrepreneur’s Council for an article featuring advice on how startups can get their employees to give back to the things their organization cares about most. Shradha advises companies to align interests with charities that coincide with what your organization accomplishes. Shradha states that ContextMedia “supports initiatives and encourages team members to share their personal causes with teammates, supporting through attendance and tickets or contributions.” ContextMedia has “chosen two areas, health and education, which align with what we do.” Other suggestions from entrepreneurs included making social good a part of company culture and leading by example. There are many inventive ways to encourage employees to give back, even if resources are not readily available. Read the full article here.
Our Very Own featured in Entrepreneur Magazine!
Posted on August 20th, 2013
Rishi Shah, CEO of ContextMedia and Shradha Agarwal, CSO, were recently featured in Entrepreneur Magazine! The article highlights how Rishi and Shradha met (at Northwestern) and where the idea for ContextMedia came from (while writing an article on out-of-home media for their university’s business magazine). They realized bringing targeted media to doctor’s waiting rooms would make a great business and the idea for ContextMedia was born. ContextMedia’s videos reach 50 million U.S. patients a year and serve those at Yale, Stanford, Johns Hopkins, Northwestern, Harvard and more. Pick up a copy of Entrepreneur Magazine on stands in September 2013 or read the full article here.
Establishing Your Business and Knowing When to Expand
Posted on August 4th, 2013
“New ideas are the lifeblood of any business,” writes Shradha Agarwal, Co-Founder and CSO of ContextMedia. Do you currently own a business and want to expand on your original idea? Do you want to target a new market? Shradha published an article for Growth University on futuresimple.com advising readers to aim to gain market share in one category, excel in that area, and only then should they consider expanding their business. Shradha recognizes the importance of new products, services, and offerings, yet she also understands the need to focus on becoming the best at one thing, and then expanding into other categories. Shradha believes “It’s really crucial to be financially established and have strong expertise in one area of your field before you branch out into others.” Read more of her advice in the full article here.
TechWeek 2013 has come and gone, but the memories (and videos) last forever…
Posted on July 2nd, 2013
Rishi Shah, CEO of ContextMedia, and Shradha Agarwal, CSO, participated in TechWeek 2013 in Chicago. ”Techweek, Inc. was formed to enable the innovation ecosystem in Chicago’s emerging tech scene by bringing in entrepreneurs, tech visionaries, and thought leaders from around the world for one week” according to the Techweek website. Shradha was not only honored as part of TechWeek 100, but her and her co-founder, Rishi, were featured by BizTech Magazine speaking about various aspects of TechWeek. Check out the video here (for Rishi) and here (for Shradha).
ContextMedia Supports the ADA
Posted on June 27th, 2013
On May 20th, Rishi Shah, CEO of ContextMedia, and Brad Purdy, COO, participated in Drive Fore the Cure, a golf outing which benefitted the American Diabetes Association. ContextMedia has a long standing commitment to diabetes education and donated $7,500 to the cause. The ADA reportedly “raised a record breaking $245,000 for diabetes research, education and advocacy”. Read more here.
ContextMedia named to list of ’101 Best and Brightest Companies To Work For’!
Posted on June 11th, 2013
For the second year in a row, ContextMedia has been named to the list of Chicago’s ’101 Best and Brightest Companies To Work For’ by the National Association for Business Resources. According to PR Newswire, “Companies that excel at employee relations, use innovation to motivate employees, and implement creative compensation programs will be recognized.” By measuring categories such as compensation, benefits, employee enrichment, shared vision, etc., an independent research firm evaluates each company. Based on their findings, 101 companies are selected, and ContextMedia is proud to have been chosen for this honor again. See the press release and full list of winners here.
Simple Solutions to Combat Complex Problems
Posted on May 29th, 2013
Small Business Trends recently featured an article and asked the Young Entrepreneur Council (YEC) for suggestions of how to best solve conflict between employees. According to the article, “the entire startup suffers” even when as little as two employees are in a disagreement. Shradha Agarwal, a YEC member and co-founder of ContextMedia, Inc. advises treating these employees like adults who can come to a resolution on their own. Some other suggestions included addressing the situation immediately as well as bringing in an objective third party. Want to learn more about how to combat employee conflict in your office? Click here.
What’s Age Got To Do With It?
Posted on May 29th, 2013
According to Shradha Agarwal, CSO of ContextMedia, Inc. you are never too young to become a mentor. Shradha was recently featured in Under30CEO stating, “Mentoring doesn’t have to revolve around offering expertise on a topic – it can simply be sharing your own personal experiences or just listening to the other person.” Not only is mentoring a way to give back to others, mentoring also allows you to learn a lot about yourself and become a better business leader. There is no magic age to start acting as a mentor, and there is never too small an impact to make. Read the full article here.
ABC 7 Chicago featuring ContextMedia’s Chirag Patel
Posted on May 28th, 2013
Chirag Patel, Director of Software Development, is not only a rockstar at ContextMedia; he also co-founded the Chicago chapter of Health 2.0 with Subbu Arumugam. According to the company’s website, Health 2.0 is a non-profit organization that “focuses on discussing and showcasing health-related technology with an emphasis on the Chicago area.” The aim of the company is to “focus on initiatives which result in making healthcare more efficient, cost effective, and accessible.” Recently, ABC 7 did a feature on 1871 and some of the startups occupying that space. Like most ContextMedians and many other entrepreneurs, Chirag Patel is motivated by social change. Learn a bit more by watching the video here.
On April 13, Health 2.0 held a conference which Chirag Patel took part in organizing. Other employees of ContextMedia (Shradha Agarwal, Brad Purdy, and Rishi Shah) fully support Health 2.0 and spoke at the event, sharing their knowledge and industry insights. Read more about the full list of speakers here.
The Path to Leadership Can Sometimes Be a Bumpy Road
Posted on May 27th, 2013
Shradha Agarwal is the Chief Strategy Officer and co-founder of ContextMedia, but the road to leadership was not always a smooth, easy one. Growing into a strong, successful leader takes self-reflection and hard work. All Business Experts featured an article written by the Young Entrepreneurs Council in which entrepreneurs were asked about the hardest business lesson they ever learned. For Shradha, it was understanding the need for context in order to help her employees excel. Shradha admits that at one point, she had little patience with errors. She realized “when you tell people to do something without providing the context of why it’s important, they will not give it their best.” In order to get the most out of the people who work for you, explaining the importance of their work is valuable to both parties. For other entrepreneurs, the lesson was learning to trust employees and understanding where motivation comes from. Leadership does not always come naturally, despite how easy some people make it look. Read the full article here.
Do Good And Do Well: 3 Life Lessons For Entrepreneurs by Shradha
Posted on May 9th, 2013
““Doing good” and “doing well” is essentially the same thing said two different ways. Of course, English teachers will say “doing well” means a person is content, in good health, or successful. “Doing good” means an individual is performing good acts in the world. To many successful entrepreneurs, the phrases are now interchangeable.
You’ll notice that many successful businesses built in our time – Google , Amazon, Facebook, Twitter – were started by people who believed they had a powerful idea that could change the world: the way we communicate, exchange goods, build relationships, and consume news. Today’s most successful companies often trigger major developments that improve the world and make our lives easier. If you were to ask any of these companies’ founders whether their mission was to “do well” or to “do good,” they’d probably reply, “What’s the difference?””
Read the entire article on Doing Good AND Doing Well by Shradha Agarwal for Forbes.
It’s Your Company, You Can Brag If You Want To
Posted on May 3rd, 2013
And that’s exactly what Shradha Agarwal, CSO of ContextMedia, suggests women do if they’re launching a new company. Women’s Health recently published an article regarding the unfair fact that “convincing investors to take a chance on you is harder when you’re a woman”. The good news is that there are many women who have overcome the gender bias and created successful start-ups. Shradha, an entrepreneur and an angel investor, advises those women who are trying to woo investors to be their own most vocal fan. “Women tend to err on the side of being too humble,” says Agarwal, but in a situation where you are trying to sell your business plan and sell yourself, you should not shy away from bragging about your accomplishments. Read more advice from other outstanding women in the full article here.
Give Customers What They Want but Stay True to Your Company’s Values
Posted on April 24th, 2013
How can marketers be successful at their job, while also having positive impact? That is the question posed by Michael Simmons in a recent Forbes article. Simmons compares Tim Sykes with ContextMedia’s CSO, Shradha Agarwal, two largely effective marketers but with two very different methodologies. Sykes is willing to veer away from his true persona if it makes his ads successful — posting things he knows will have the highest conversions. Agarwal, on the other hand, believes that customizing your message to affect your audience is important, but staying true to yourself and your company’s values is always paramount.
So, what matters more, authenticity or conversion? If you can market successfully by sticking to your company’s values, is it worth sacrificing your credibility if there is potential to “get rich quick”? Read the full article here.
ContextMedians are Deeply Committed to Education Initiatives & Inspiring Youth
Posted on April 22nd, 2013
ContextMedia has a deep commitment to improving education – health education, financial literacy and entrepreneurial knowledge. Several team members of ContextMedia participate in initiatives throughout the year, shaping our nation’s future. ContextMedia’s founders have committed time and monetary resources to organizations and schools such as MoneyThink, Academy for Global Citizenship and the Extreme Entrepreneurship Tour.
Jim Demas, our CFO, participated in a networking panel for Junior Achievement’sYou’re Hired Challengeon April 16th. This program ensures a positive impact on high school students by giving them an opportunity to learn and practice the skills they need to succeed in our global economy.
Brad Purdy, COO of ContextMedia, has been selected to take part in the Network for Teaching Entrepreneurship (NFTE) Citywide Challenge. Brad will be judging the semi-finals of the culminating event for top NFTE students. Students compete by presenting business plans to a panel of judges who then determine the student that will progress into the final competition, scheduled for May 15th.
Another ContextMedian, Jason Ketchum, has been invited to join the Chicago Professionals for Youth (CPY) as an Associate Board member. The CPY aims to connect motivated urban scholars with committed young professionals to provide one-on-one mentorship throughout the college process. Congratulations Jason!
Shradha Agarwal, CM co-founder, recently attended the Network For Teaching Entrepreneurship Annual Benefit on March 13th. The NFTE’s mission is to “provide programs that inspire young people from low-income communities to stay in school, to recognize business opportunities and to plan for successful futures.” The organization believes that entrepreneurship education will help grow the global economy. Check out Shradha Agarwal and NFTE Founder, Steve Mariotti, below and Crain’s coverage of the event.
Insights from Young Entrepreneurs Around the Nation Featuring our Co-Founder Shradha!
Posted on April 21st, 2013
The Young Entrepreneurship Council (YEC) is comprised of the world’s most promising entrepreneurs. One of these entrepreneurs is Shradha Agarwal, Co-founder and Chief Strategy Officer of ContextMedia. Members of the YEC are frequently asked to shed light on their entrepreneurial experience and share insights with others on the same journey. Read below for some Q&A featuring YEC members including Shradha!
“What’s your favorite platform to document internal processes and why?” Shradha’s answer: Google Drive. Other answers included Asana and GitHub. Read the full article as featured on Techli here.
“What to look for in an advisory board members?” Shradha’s answer: Culture Fit! Other answers included Industry Knowledge, Coaching Ability and Commitment. Read the full feature from MSN’s Business on Main here.
“After you go through a rebranding process, how do you build credibility again?” Shradha answers Explain with Transparency and Clarity the Why and How of the Rebranding. Others recommend not to panic, get published and set expectations. Read the full responses on Business on Main by MSN here.
YEC were featured in Killer Startups and asked “What’s your best tip for attracting top talent to a new startup?” Shradha suggests networking at industry-related conferences. She has found this to be an effective way to meet candidates who would be a good culture fit, whether its through an introduction at the conference or a referral later on. Read other responses here.