ContextMedia CEO Rishi Shah was profiled for DailyDOOH by Gail Chiasson in partnership with DPAA (Digital Place-based Advertising Association). Click here to read the Q&A with Rishi Shah.

ContextMedia Founder and CEO, Rishi Shah, will speak at the DTC National Conference in Washington D.C. on Day 1, April 10, 2012, of the 3-day conference. As a panelist on the DTC & Doctor-Patient Discussion, Rishi will participate in an open discussion of the following possible topics in relation to the industry as a whole:

·           What’s new in your area?

·           What findings/research are newly proven?

·           What would you tell clients that you’ve learned in the last year?

·           Are there any new regulations that have changed your approaches?

·           Can you share a case example(s) of how your area is growing in mix?

·           Are doctors more hesitant now to use more overtly commercial material because of recent criticism?

ContextMedia co-founder Shradha Agarwal shared her experiences in starting and growing a business with an audience of young entrepreneurs at the YES — Young Entrepreneur Symposium — event held at the Federal Reserve Bank of Chicago on March 30th, 2012, in partnership with the U. S. Small Business Administration – Illinois District (SBA), SCORE, the Department of Commerce and Economic Opportunity, and the Illinois Institute of Entrepreneurship Education (IIEE). This summit was designed to motivate young entrepreneurs to continue with their dreams of starting their businesses.  This event featured rising star entrepreneurs that are making their mark in the Chicagoland area.

ContextMedia Founder & CEO Rishi Shah will address the audience at the 6th Annual Digital Signage Investor Conference in New York City on Day One, October 17th, 2011, of the 2-day conference. His presentation will discuss how sustainable digital signage networks build a successful revenue model based on ad sales.

Conference Agenda: Creating a Profitable Business via Subscription, Merchandising and Ad-based Models

“Achieving a sustainable revenue model is key to success. Join to hear network leaders address:

• Subscription revenue models that work and advantageous splits
• Innovative merchandising and ad-based models
• When and how mixed models can maximize your investment

Understand how to create a sustainable money making network.”

Spotlight on Chicago’s Top 50 Digital Employers

“We are thrilled to announce the first Built in Chicago “TOP 50 DIGITAL COMPANIES” list. The Chicago Digital Technology community has been around long enough we decided it was due time to commemorate the largest digital employers and their collective successes to track funding secured by Chicago-based startups, and job growth in Illinois, attributable to Digital Technology companies.”

When asked “Where do you see the biggest opportunities / growth areas for pharma marketing in 2011?”, Shradha Agarwal, Chief Marketing Officer of ContextMedia responded that: “With the explosive proliferation of media in recent years, marketers have the tools at their disposal to build a more patient-centric plan – one that’s anchored around when, where and how patients make decisions and want to learn. This requires a tectonic change in the planning process. Marketers can now engage patients in the content of their healthcare routine, whether at the doctor’s office, pharmacy or home, with the power to offer relevant information at relevant times. Marketers that seize this opportunity by being there for consumers within the context of their healthcare routine will swiftly increase sales, acquiring new patients and driving them to higher rates of compliance. A second opportunity for marketers in 2011 is to invest in media programs that support physician-patient conversations. As media proliferates and the total amount of noise on health subjects increases, we’re seeing a ‘flight to quality’ amongst consumers. Brands that can integrate their messages into the HCP-patient relationship will enjoy a halo effect of credibility. Finally, another important consequence of this media proliferation is the opportunity for brands to step outside of the ’60-second box’ on video messages. Digital media allows for more robust, meaningful opportunities to engage patients with video because they are being reached when they’re searching for information rather than an interpretation.”

ContextMedia executives, Rishi Shah and Shradha Agarwal, will speak at the DTC National Conference Point of Care workshop on April 6, 2011. Click here for additional details.

Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors.

Source: Vimeo

ContextMedia has partnered with the Digital Out of Home (DOOH) community to create and distribute a Public Service Announcement in support of Red Cross relief work in Japan. This effort leverages the industry’s ability to reach millions daily to drive fundraising and awareness for the victims of the unfolding tragedy in Japan. All are encouraged to share the PSAs to further support the efforts of the Red Cross.

Everyone can help – Text REDCROSS to 90999 to give $10 for the Japan relief efforts.

Visit  www.dooh4relief.com and www.redcross.org to learn more.

Chicago’s entrepeneurs discuss the ins and outs of finding top talent in the Windy City.

Shradha Agarwal, co-founder and Chief Marketing Officer at Context Media, has a balanced view of candidates from large vs. small firms.

“We have seen advantages and disadvantages of both,” shares Agarwal. “It depends on what the candidate liked and disliked in their environment, and why they think a start-up environment will be the right choice for them. While candidates at larger companies bring a sense of organization and can see the big picture, they can also be prone to compete for internal resources.”

Read the Full Article by Adam Robinson on Technori Online