January 2010
ContextMedia has recently launched a program through which it will donate a digital signage media system to local non-profits. The program leverages the company’s core strengths and technology to help the community, especially in the areas of public health, education and entrepreneurship. ContextMedia’s first donation was made to Cabrini Connections, founded in 1992 and led by Daniel Bassill, whose vision is to provide at-risk youth with career mentoring throughout middle and high school. The organization’s mission is to engage area professionals and businesses to inspire students by exposing them to higher education and career options.
ContextMedia donated and installed a television screen in their facilities that is being used to stream announcements, share presentations and effectively engage the 70 students and 85 volunteers that participate in the tutor/mentor program each week. Bradley Troast, a Cabrini Connections program coordinator, said, “This is just one example of how a business can step up to help a tutor/mentor program. Leaders in sectors of education, finance, technology, etc. should be looking for ways to pair their assets with needy nonprofits.”
You can find learn more about the non-profit at www.cabriniconnections.net/ and also read a post regarding the ContextMedia donation at http://cabrinipip.blogspot.com/2010/02/contextmedia-donates-tv-to-cabrini.html.
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ContextMedia CEO Rishi Shah Named to Crain's 40 Under 40
November 2009
ContextMedia has developed a waiting room TV network that provides focused programming for patients, interspersed with advertisements from pharmaceutical companies. Both the programs and the ads are vetted by the doctors.
ContextMedia's Diabetes Health Network already is in the offices of more than a quarter of the nation's diabetes specialists; a heart health network for cardiologists is in the pilot stage. Mr. Shah expects revenue to exceed $3 million this year.
Read the full article by Steve Hendershot for Crain’s Chicago Business
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Rishi Shah and ContextMedia are Doing Business Right
October 2009
"In order to be successful over the long-term, and grow into a trusted media source, a digital signage network must deliver value to its viewers. Rishi Shah understands this hard-and-fast rule to a T. It's clear that if his network didn't engage and educate its viewers, he wouldn't be in this business. While existing as a for-profit organization, ContextMedia is shaped by its founder's desire to do good."
Read the full blog post by David Weinfeld at Digital Signage Insights
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Doctor's son caters to waiting room patients with targeted content
CEO Rishi Shah Seized an Opportunity by Reaching Out to a Captive Audience
August 2009
"The company's success during a challenging economy shows the power of the right product at the right time, said David Sheehan, a director and investor in ContextMedia. Diabetes Health Network has been helped by a movement to reduce the amount of mass-market drug advertising, which critics say contributes to the high cost of medicine and can lead to inappropriate self-prescribing... "The content can spur conversations between patients and their doctors. They're seeing this just minutes before they step into the treatment room," Shah, said."
Download the full article by Ann Meyer for Chicago Tribune
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June 2009
Crain's Chicago Business recognized ContextMedia as a powerful option for healthcare marketers and a fast-growing company in a time of recession.
"Healthcare and pharmaceutical companies are looking to trim expenses during the recession. Rishi Shah suggests they start by scrapping those prime-time TV commercials advertising drugs that treat diseases that don't affect most viewers."
Download the full article by Steve Hendershot
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PhRMA Focuses on Education
May 2009
ContextMedia and the Diabetes Health Network were recently featured in the May print issue of MedAdNews, a publication that reaches more than a thousand healthcare marketers each month.
We were spotlighted as an effective communication method for healthcare marketers to support patient education and reach patients at the right time and place.
Access the full article featured in MedAdNews in PDF format
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Out of Home Healthcare Networks Exploding
April 2009
ContextMedia’s Diabetes Health Network currently has 900 locations and plans 1,800 screens by 2009. Diabetic-specific video programming features content from groups such as the American Dietetic Association to educate patients living with the disease.
Read the full article by Sonya Rosas for Advance Rx
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Waiting-room TV helps meet new patient ed needs
March 2009
“One company that is helping marketers meet this need to more effectively educate patients is Chicago-based ContextMedia Inc. ContextMedia develops waiting room TV networks that help healthcare professionals educate their patients minutes before they make decisions about their clinical treatment.
With the new PhRMA guidelines in place, ContextMedia reports seeing a greater demand from clients who would also like to reach a targeted audience at a time and place where they’re already thinking about their clinical treatment and healthcare solutions.”
Read the full story at MedAd News Insider
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January 2009
ContextMedia recently announced two new partnerships:
- The American Dietetic Association is now a DHN content partner and will collaborate with the network to distribute PSAs on the network as well as literature/handouts on healthy cooking, grocery shopping etc in DHN member clinics across the country.
- The FDA Office of Women's Health will co-brand and distribute literature to the 600+ member clinics of the Diabetes Health Network.
Read the entire OWH newsletter here: FDA Office of Women's Health Newsletter
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Diabetes Health Network Featured in MDNG Endocrinology Magazine
January 2009
MDNG Endocrinology, a technology-oriented magazine that reaches out to about 6,000 endocrinologists a month, recently did a full page write-up on ContextMedia's first platform, the Diabetes Health Network, and discussed its benefits to endocrinologists.
ContextMedia's first educational television platform, the Diabetes Health Network (DHN), hit its goal of being installed in 600 physician's offices nationwide. DHN started 2008 with little over 200 screens and grew an impressive 300% in that year, now impacting over 700,000 viewers each month nationwide.
Read the full article at MDNG Live
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DHN Distributes Heart of Diabetes PSA for the American Heart Association
January 2009
The Diabetes Health Network has collaborated with the American Heart Association to distribute a Public Service Announcement (PSA) featuring American Idol's Randy Jackson in order to create awareness of heart disease among diabetics. The PSA is part of AHA's Heart of Diabetes campaign and will be featured on DHN until March 31st, 2009.
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Risky Business
Summer/Fall 2008
Alumni entrepreneurs use ingenuity, cutting-edge business smarts and often their Northwestern connections to build successful companies.
...Northwestern also provides its students and alumni with mentors. For School of Education and Social Policy senior Rishi Shah and Derek Moeller (WCAS06), who met through Nugget, the business club on campus (now the Institute for Student Business Education), Northwestern provided more than the initial employees and interns for their business venture...
Moeller and Shah developed an idea to educate patients about their conditions via digital media in medical office waiting rooms. After winning a business plan competition in White’s Principles of Entrepreneurship class, they won his confidence as well. White now serves on their advisory board, along with other Northwestern professors and alumni, and is a personal investor in their Chicago-based company, ContextMedia...
..“Finding the right angels can help entrepreneurs well beyond the capital they bring,” says Shah. “You want to find angels who make the business more valuable by bringing strategic insight, new ideas and access to networks that you may lack.”
Shah and Moeller, who received angel money from Northwestern professors and alumni, have been able to retain most of the ownership of their company, while growing into a multimillion-dollar operation in their first year.
Their company, ContextMedia, has already signed up 500 clinics and 1,500 health care professionals for its services...
Read the Full Story in Northwestern Magazine
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ContextMedia Selects BroadSign for 900 Site Roll Out
May 2008
ContextMedia Inc, a point-of-care digital media network operator, have selected BroadSign to deploy screens at 900 locations - thereby creating the largest diabetes health education network in North America.
Diabetes is a growing worldwide problem and ContextMedia is building a significant network by just focusing on this specific market area. The company plans to expand the network to 4,000 screens in 2010.
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ContextMedia, Inc. Chooses BroadSign to Power the Largest Digital Signage Network in Diabetes Clinics
May 2008
ContextMedia owns and operated the Diabetes Health Network (DHN) - a network of digital displays installed in medical offices. The location-specific video programming inspires patients, educates them about their condition, provides nutritional tips and gives advice on products that can help them lead a healthier life.
Read the Full Article on Yahoo! Finance or Reuters
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Fresh Entrepreneurs by BusinessWeek
April 2008
Their business, ContextMedia, distributes educational videos to doctors specializing in diabetes. The free programs, interspersed with drug and medical-equipment ads, are then shown in waiting rooms. Shah, 22, says he and Moeller, 24, have installed more than 350 screens in the practices of 1,500 physicians and expect 6 million patient views in 2008.
Read Full Story on BusinessWeek
Read the Story, Four Driven Chicago Entrepreneurs, on Yahoo! Small Business
You can also read the story on your local NBC affiliate: NBC10 WCAU, NBC4 WRC, KNBC, KIROTV
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ContextMedia, Inc. attends the POE Awards for DTC Perspectives
December 2007 The Perspectives on Excellence Awards take place each year to provide the industry with the opportunity to recognize the companies and agencies that are leading the industry with more responsible and innovative DTC communications. Bob Ehrlich, CEO of DTC Perspectives Inc. and founder of the awards said, "We are delighted to continue to recognize the companies, agencies and individual brands that make up the best in the DTC Field. There are many pharmaceutical industry awards, but only one, The POE Awards, specifically recognizes DTC as a unique marketing discipline."
Read the full event coverage article at DTCPerspectives
For more information or to request a media kit, please contact Shradha Agarwal at Shradha.A@ContextMediaInc.com