· “   "The traditional media planning process...starts with the big dollar allocations to television and print, followed by point of care, Internet, direct and demographic allocations... My recommendation then is to start allocations with the most targeted and highest ROI media.

        Point-of-care should be first to receive adequate funding and last to get cut.”
                                                                                       

                   -- Bob Ehrlich, Chairman/CEO, DTC Perspectives

The Diabetes Health Network (DHN) is a powerful, unique channel to promote diabetes and nutritional product information to patients. It is a private television network located in the reception areas of medical practices and clinics that reaches diabetes patients within the proper context when they are actively engaged and moments before they make critical decisions about their health treatment and lifestyle changes.

According to a study conducted by Deibler Consulting on the effectiveness of DHN on patients:

• 51% of our audience discussed or planned to discuss something they saw on the DHN with their physician during their visit. On a recent study conducted on DTC advertising, only 3.5% of patients asked their physician about an advertisement they saw on television.
• Unaided recall of products and services advertised on DHN is strong with recalls ranging from 66-81%.

IMS Consulting recorded a 5:1 ROI for an insulin client and a footcare niche company calculated 9:1 ROI after just one year of advertising on the DHN.

Advertising on DHN delivers your message to diabetics at precisely the moment that they are actively engaged and thinking about their condition:

• Average wait time for patients waiting for their appointment in the waiting room is over 30 minutes.
• A typical waiting room has very little commercial or informational materials available, allowing you to reach patients during their down time.
• A diabetes patient who is about to visit their physician regarding their condition is incredibly focused on solutions for their condition. If your product helps them manage their diabetes, this is the best time to reach them.
• Our award-winning content is trusted by physicians because it protects patients from misinformation with accurate news and data, specifically designed for diabetes patients. Many patients continue to wait in the reception area after their appointment because the content is so engaging.

Our network will reach more than 7 million viewers in 2009 in healthcare facilities across the United States, partners with over a thousand physicians and is supported by industry sponsors from startup companies to top global healthcare and pharmaceutical companies.

"Sales are up 400% and the cost per clinic is down... Cost is down and revenue is up – it worked great on both sides of the equation. Just six months after rolling out the DHN program, we’re growing our diabetes customer base at the fastest pace in history – by more each week than we used to each month prior to starting the program."

                                                                                           -- Nick Bullinger, Director, Product Management
                                                                                                   (Sponsor on DHN from Q4 2007 to Present)

If your product helps diabetes patients, there is no better way to increase brand awareness and sales than the Diabetes Health Network. Contact us today to discuss one of the DHN programs!